Brand positioning
Taking the establishment of brand belief as the axis, replacing channel thinking with flow thinking and replacing production thinking with platform thinking, thus precipitating the three most important assets of enterprise development: brand assets, user assets and big data assets. And for the purpose of tapping the lifetime value of customers, create a brand ecosystem with unique value that helps grow into high-value brands.
-
Building Brand Vision
-
Define primary, secondary and radiation target groups
-
Segmentation Brand Core Value
-
Refine brand positioning and set brand personality
